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Brand Engineers

Brand Engineers
555 Route 1 South - 2nd Floor
Iselin, New Jersey
08830 United States

Phone: 732-283-4000

http://www.brandengineers.com/
 Description: Positioning specialists for pharmaceuticals.

Keywords: Brand Engineers, brandengineers.com, pharmaceutical branding, brand positioning, pharmaceutical marketing, marketing strategy, strategy, pharma, direct response, strategic process, product launches, blockbuster drugs, design, engineering, branding, positioning, interactive, bio technology, bio tech, e-strategy, messaging, online, plans, advertising agency, ad agency, interactive agency, medical, healthcare

Additional Information
Brand Engineers focuses exclusively on developing and validating highly focused and differentiated positioning for new and existing Brands in the pharmaceutical and biotechnology industries, with a particular emphasis in specialty care. Our process incorporates both qualitative and quantitative market research that allows for extensive and validated measurement of different positioning options and articulation/prioritization of supporting message elements. Our work is split between products in development and products that are currently in market, but may not be optimally positioned. Clients bring us in to push their teams to think differently and outside the traditional comfort zone that so many pharmaceutical and biotech brands find themselves in today. Our senior staff applies decades of industry experience from both the product and agency sides to every project we service. Combined, we have participated in over 25 Brand launches and have extensive knowledge of a multitude of therapeutic classes.


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